Shopify
|Senior Product Designer
Toronto, Ontario, Canada
Summary
Led the full lifecycle design and launch of Shopify's Customer Accounts platform, significantly reducing support tickets and contributing to 150% GMV growth in the B2B market.
Highlights
Spearheaded the full lifecycle design and successful launch of Shopify's Customer Accounts platform, replacing a fragmented legacy system and implementing a secure passwordless experience that significantly reduced support tickets and drove 150% GMV growth in the B2B market.
Designed and integrated cohesive identity and authentication workflows, unifying experiences across checkout, customer accounts, and merchant branding for both web and mobile platforms.
Championed user-centered design methodologies, conducting comprehensive research, usability testing, and iterative prototyping using Figma and Cursor to validate solutions and enhance user satisfaction.
Established and disseminated scalable design frameworks, comprehensive guidelines, and robust component standards, significantly improving design consistency and development efficiency for internal and third-party developers.
Directed UX strategy for critical extensibility features within the Checkout and Accounts editor, including the unified Apps Tab and active inspector, empowering merchants to customize Customer Accounts pages.
Fostered cross-functional collaboration with distributed teams across North America and Europe, ensuring consistent product quality, strategic alignment with user needs, and achievement of business objectives.